09 July, 2008

Don't hope for a better life...Vote for one...McCain

Is the McCain campaign finally finding its footing? After many message-less months adrift, this is the first ad I have seen that actually connects. Or, at least the 2nd half connects. The first half tries to make a weak contrast between the "summer of love" and McCain's experience as a POW. I wish they would have dropped the summer of love part and just gone with the bio portion. The summer of love piece is distracting and takes away from the main message. The slogan at the end is a winner, though. I suspect we will be hearing variations of this again.

"John McCain doesn't always tells us what we hope to hear - beautiful words can't make our lives better, but a man who has always put his country and her people before self, before politics, can.

Don't hope for a better life...Vote for one...McCain"

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